In a world where getting people’s attention has become the primary goal, you need to understand what a sales pitch is. Usually, the first idea that comes to mind is the typical bothersome slideshow full of numbers and data, led by a sales team. But a sales pitch is far more than that. You can break it down into many parts. The first one is known as ‘elevator pitch’ because it should be presented within the same time it takes an elevator to go up.
The whole process of converting a prospect into a customer is a multiple-stage endeavor. So, you will need a sales playbook to guide them from a cold call to a sale. However, the tips you will find in this article are useful for every stage of the buyer’s journey. Bear in mind that a sales pitch is a presentation to generate interest in you and your business.
You should be aiming for a 5-minute attention span from your client. Ideally, it should be no longer than 30 seconds, that’s why the storytelling aspect is so challenging to master. With the first 30 seconds, you can snap up 5 minutes of attention. Thus, with the next 5 minutes, you will obtain a zoom call (or even better, a meeting in-person).
The first approach with your prospects is key to determining your sales success. If you want the best sales team to develop an engaging sales pitch, outsourcing is the answer.
Related read: The Main Advantages Of Outsourcing Your B2B Sales Teams
«You should be aiming for a 5-minute attention span from your client. Ideally, it should be no longer than 30 seconds, that’s why the storytelling aspect is so challenging to master. «
As we stated before, mastering the art of a sales pitch is hard work. You need to know your prospects like the back of your hand to get better results. Sometimes, companies overestimate their knowledge about their customers, thus leading them to make huge mistakes. To avoid this common pitfall, there are a few bits of advice you should consider to attract the right customers and know exactly what they want.
In the first place, remember that lead generation is not only about quantity but quality. Get the most out of data analytics to understand your prospect’s behavior and preferences and pay extra-special attention to what prompts or limits their purchase decisions.
Secondary to that, but also relevant: get to know your customers’ pain points. Can your product or service solve your prospects’ pain points? To make this process simpler, you can list problems that your products can solve, and it’ll be easier for your teams to show the value of those products.
Another critical element to consider is never forgetting your existing customers. Even though sales teams are always being pushed to look for new customers, taking care of the existing ones is of utmost importance. A long-term customer-business relationship is vital to building an excellent reputation through referrals and customer loyalty. Turning clients into ambassadors is one of the best things that can happen to a business because they tend to sell for you, for free.
So, with all that said. Let’s go back to how you can build a highly-engaging (and converting) sales pitch. Typically, you want to aim for a short and compelling phrase or message designed to quickly grasp (and keep) your potential customer’s attention and drive their purchasing decision.
Depending on how persuasive the hook is, you will raise your prospect’s interest in your products and leave them wanting more. Now, if you want to hook the right prospects and boost sales, check these five tips below.
The race for people’s attention in the digital era is getting more savage every day. Telling an attractive and engaging story that makes customers feel connected with your brand will undoubtedly lead to more sales. If you want to boost your sales, you need an expert sales team to develop and manage the best strategies.
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